Response to an interactive art collective (Klip Collective)

Adidas
     The first interactive project of Klip Collective that I came across was their "Real-time shoe customization" that they did for Adidas.  The link above shows a video of what this project was and how it worked for the user. They installed a giant blank shoe in the Adidas store and users were able to customize their shoe live from an iPad onto the shoe to be able to actually see it in person. The customizations that appear on the installation shoe are moving graphics and there are many options for the user to choose from. I really like the idea of this, because it brings a virtual thing to real life. I think this would be very helpful and useful for the consumer, as well as the fact that they would just like to use it due to it being entertaining.
Nightscape
     The next project of theirs I saw was "Nightscape." This is an interactive project in which they projected lights and sounds on an array trees and buildings in Longwood Gardens in Kennet Square, Pennsylvania.  Klip Collective really thought out the order the user would experience these scenes and had them specially articulated to be the best experience possible. The use of moving lights and sound that goes along with them seems to me like a very interesting experience that I would like to walk through myself.  There is a lake that had projections of fireflies dancing and the trees surrounding the lake all appeared to change seasons by using various color and lighting effects. After this area there is a section of the garden in which the one experiencing has choice, and is able to walk from installation to installation in an order they please. This causes for some variability and more freeness for the user. I think it was very beneficial to start with a very ordered set of things to see which eventually lead to a free space, rather than the whole thing being free space for the user to experience. And once out of the free explore space, there is once again a set of installations that play a certain set of a performance for people to view in one way only. This set is for the people to view and experience as they are exiting the gardens, it gives a great long lasting impression for the people.
We Day
     Kilp Collective has also collaborated with The&Partnership to visualize Lynelles story of bullying. She was giving a talk on stage about her experience of bullying in school and how she felt and what she did to overcome it. I think this was an extremely successful project. They were able to create actual visuals that appeared on multiple giant screens behind her while she gave her speech. The visualizations were completely in sync with what she was saying and really helped to move her point across. I believe that it gave the speech a lot more meaning and power by having the visuals isync to watch behind her while listening, rather than just having her solo on stage with a mic to watch and listen to. It almost makes her speech come to life because you are able to watch her story unfold as you hear the words that go along with this story. You are able to feel as though you are living the story, rather than just listening to someone else's story.
      This art collective has very interesting ideas that I have never explored before. It was very useful to see what they are doing and how they are doing it. They have many great ideas and they are all very well thought out and planned.