I saw this commercial on tv and just had to use it for this assignment. I think the way this commercial uses its text and effects for it is so effective and you can really tell they are using the 12 principles of animation to create these fluid effects. For example, towards the end where it says bounce back, it has it bounce and also it has one word get affected by the other in a way to show them bumping into each other; which means they were using the idea of secondary motion. The way the words move seem to be using ease in and outs, as well as squash and stretch. I also think it does a good job of using exaggeration in the way the words shape changes overall to create life to the words; overall this video really shows a lot of elements of the 12 principles of animation and is a great example of a real life use of this that I have seen in my daily life.
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